The Next Goal
The Next Goal is a social initiative by former professional footballer and coach in professional football Rob McDonald (UEFA Pro). The initiative focuses on strengthening young people who are struggling with mental pressure, lack of direction, and an unhealthy lifestyle.
The solution
With The Next Goal, Rob reaches young people through a powerful video podcast and online platform. He shares honest stories, life lessons, and mentoring from top-level sports.
What is Rob McPro bringing
- credibility from professional football and coaching
- Life experience and mentorship
- a strong network within sport and youth development
Together with Rosaline McDonald (lifestyle coach and behaviour change expert), this will be supplemented with knowledge about:
- Lifestyle and prevention
- Addictive behaviour (smoking/vaping)
- sustainable behavioural change
Unique strength
The strength of this initiative lies in the combination of:
- Topsport and mental strength
- lifestyle + prevention
- character formation + identity
- Case studies + credible role models
In collaboration with Live Life, a strong social foundation is created where values, mentoring, and development come together.
What we achieve
With financial support, we can:
- producing professional video podcast episodes
- reaching young people nationwide via social media
- Using inspiring role models
- Content development around mental strength and lifestyle
- strengthening cooperation with civil society organisations
- Strengthening mental resilience
- a healthier lifestyle
- prevention of addiction (smoking/vaping)
- more self-discipline and direction
- positive role models for young people
Why now?
The situation is urgent. Young people are under pressure and are looking for guidance. This initiative ties in with issues such as youth wellbeing, prevention and mental health.
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